Issue #55

Issue 55 of D365 Marketing Weekly

Hi lovely reader,

Hope you're having a great start to the summer! There is some really good content this week, lots of marketing related articles, and some changes and news from Microsoft. Make sure you check out the links.

As always, if you spot anything you think would be worth a mention, just let me know by emailing [email protected]. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.

Now let’s get on with the newsletter!

The following relate to news and articles about Dynamics 365 Marketing

May 2024 update

MICROSOFT

Time for another update! This time it's May 2024. We've only got two things that exist in this release, one item that's Generally Available, and one that is a fix for an issue with segment membership. Good to stay updated so go ahead and get that pushed out when you can!

Active journeys that were created on or before May 5, 2022 will stop working on July 1, 2024

MICROSOFT

I've mentioned this before, but if you've not seen or ignored it previously, make sure you pay attention as your journeys may stop working depending on how old they are. Please take a look so you aren't taken by surprise!

Predefined Placeholder Access In Customer Insights - Journeys

MEGAN V. WALKER

One of the cool things you can use in Emails in Realtime Marketing (in the Customer Insights – Journeys) app is personalisation. Accessing data is pretty simple, and Microsoft have even provided a list of pre-defined values for you such as Full Name and First Name to add to your emails. You can also add in new placeholders for you and other users to access quickly too. But what if someone on the team adds too many, or the wrong mapped ones. Or what if you want to get rid of some of the out of the box ones? In this post I will walk through how to do that and also how to adjust the security access when necessary.

I like to move it – ALM for triggers in Customer Insights

PAULINE KOLDE

Are you creating Custom Triggers in your marketing environment? Do you need to move them to another environment but not sure what the right approach to take is? This post from Pauline is one to check out where she looks at ALM (Application Lifecycle Management) and why it is important even when it comes to triggers in Customer Insights - Journeys.

Evolving Microsoft Credentials for Dynamics 365

MICROSOFT - GRETCHEN LABELLE

If you enjoy taking exams, this is good to know about. There are some changes coming, with a new certification coming in September 2024. However, what this means is some other certifications being retired, including the Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate and Dynamics 365 Customer Insights (Data) Specialty along with their corresponding exams.

If there are any upcoming events relating to Marketing, they will go here!

Baltic Summit 2024

BALTIC POWER PLATFORM COMMUNITY

Baltic Summit 2024, is the second edition of the remarkable event organized by the vibrant community of Microsoft enthusiasts, with a special focus on Microsoft Power Platform and Microsoft Business Applications. This free event presents an exceptional opportunity for business owners, decision- makers, professionals, and enthusiasts to delve into the latest trends and best practices in business process improvements, automation, and change management. The event is 13th and 14th September in Poland, and they currently have their call for speakers open until May 31st!

Other Marketing content you might find useful

Chat-GPT for marketers: How to get the most from it

AI FOR NON-TECHIES - HEATHER MURRAY

A webinar from Heather Murray, shared by The Marketing Meetup, all about using ChatGPT as a marketer. Are you using it? I must admit, even though I don't have much love for Copilot, I use ChatGPT daily, and at times use it to generate some quick test scenarios and copy for my demo and blog emails. Find out what suggestions Heather has for using it!

A beginner’s guide to typography design

UX DESIGN INSTITUTE - JAYE HANNAH

I love Typography. Picking the perfect font for aesthetics is important, but also making sure the font size, line spacing and other text elements are set up right is just as important. If this is also something you enjoy, you'll find this article interesting. You'll find typography design tips and best practices and how to get started if you are a beginner.

Protect your business: 7 shady things when buying email lists

MAILERCHECK

I used to hate it when I was asked to import Leads that had 'just been bought' by someone in Sales. Although there are legitimate lists that can be purchased, there are so many possible issues in doing so. Was it obtained legally? Will it harm your current deliverability? Is it worth the investment? Definitely one to read through and share with your sales team too!

ChatGPT 4o: OpenAI announces talking bot, faster responses and other free features

PITCH

Another one on ChatGPT, this time on some of the new free features being rolled out. A talking bot? Sounds interesting. Apparently improvements to this will allow for a more natural, real-time voice conversation, and the ability to converse with ChatGPT via real-time video. Will be interesting to see what that looks like!